We have started our first data collection in last month at Game Developers Conference 2009. The interview study that we ignited is about the views of acknowledged game professionals concerning games and innovation. We are inquiring the first impressions of the topic, future perspectives, trends and ideal tools. Data collection continues at Nordic Game 2009 and probably also at GDC Europe next autumn. Our goal is to map out the general view of our research topic to reiterate and support our more detailed research questions.