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We have launched our international Game Innovation Practices survey. The study will map out the most common approaches for idea generation and managing ideas within games industry. Everyone with a game development position (including indie developers) are encouraged to participate! Participants will be rewarded with the research report and a raffle. If you have been thinking about how to get your own copy of VNA brainstorming game, this may be your chance…

More information and the link to the survey can be found at our Survey page (

The survey will be closed on 14th of May 2010.


We began our ethnographic research phase with our industry partners at the end of the last year and will continue it during the winter.

In order to grasp a better view on real-life game design our researchers will be spending a few weeks with some of our partners, actively participating in their daily work. The researchers will be reflecting and observing the game design processes of the companies and keeping a detailed diary during their stay.

In addition to understanding the daily life of a game designer, we are particularly looking at how the companies nurture and support creativity.

GaIn team has enjoyed Christmas holidays and is ready for the second year of our project. The year 2010 brings more workshops, participatory observation periods, surveys, writing loads of articles and travelling once more! On the behalf of the whole team, Happy New Year 2010, Have fun!

GDCE09DesigningWomenOne of the most successful sessions at the GDC Europe 2009 was a panel led by Margaret Wallace from Rebel Monkey. This very entertaining and informative panel titled “Designing Women” brought out serious issues of game development and innovation with a good sense of humor. The slightly ambiguous title worked as a hint of what was to come when the combination of five powerful game industry women participated into this playful session. Margaret Wallace led the discussion of Cynthia Woll (Cul de Sac Studios), Kellee Santiago (thatgamecompany), Sheri Graner Ray (Schell Games) and Tracy Fullerton (USC Interactive Media).

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Photo courtesy of the Game Developers Conference® Europe

GaIn got to meet interesting game professionals again, as we landed to Cologne, Germany last week. At Cologne we got another glance of game industry approaches to innovation and game development this time @ Game Developers Conference Europe. At the conference site we continued our data collection and were able to record yet again interesting views on the subject matter. We now have a total of 25 interviews and more scheduled to be conducted by phone. Happily the data seems to saturate.

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